Lightweight BB powder for a smooth, matte finish. ✨
HDA Cosmetics ✨
Discover beauty that shines naturally, every day. ✨
“Discover your natural glow with our products, giving smooth, radiant skin and confidence every day.” ✨
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HDA Moisturizing BB Foundation
Hydrating BB foundation for smooth, natural-looking skin. ✨
HDA Laboratoire Dermatologique
Advanced dermatological skincare crafted for healthy, radiant, and well-protected skin. ✨
bIoprotection cellularire Sunblock
Advanced cellular sun protection for healthy, protected skin. ☀️✨
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HDA products deliver effective, high-quality skincare and makeup for healthy, radiant skin. ✨
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Loved by happy customers who trust us for everyday beauty.
Beautiful Natural Finish and Great for Dry Skin!
I’ve tried a lot of drugstore foundations, and this one is easily one of my favorites! The HDA + Smooth foundation gives my skin a healthy, radiant glow without looking greasy. It blends super easily with a sponge or brush, and the coverage is buildable—you can keep it light for everyday wear or layer it up for more coverage. I have slightly dry skin, and this formula really helps keep my face looking hydrated and smooth all day. It doesn’t cling to dry patches or settle into fine lines, which is a huge plus. The finish looks natural—like your skin, but better. The color match (I use Medium) is spot-on, and it holds up nicely through a full workday. For the price, you seriously can’t beat the quality!
Perfect, subtle, long-lasting foundation make-up!
This is a reasonably-priced, ideal foundation that covers evenly and looks completely natural. There are several shades to choose from, and the foundation blends in perfectly, leaving no unattractive make-up line on the edges of your face. Blush goes on top easily and blends well. The foundation is not thick and clogging, but rather light. Even so, it covers imperfections nicely without piling up in lines and creases at all, and it lasts all day and evening. You can pay hundreds of dollars for fancy make-up that doesn’t do nearly as effective a job as this delightful little gem.
5.0 out of 5 stars Dry skin types
Perfect for dry skin types! This foundation is very hydrating and lightweight. It provides great coverage while remaining skin-like and seamless. It doesn't cling to dry patches and stays comfortable all day. For such a low price, the quality is absolutely amazing. Highly recommend for anyone on a budget!
5.0 out of 5 stars Love it! Buildable coverage, quality product
I love this foundation! I came from a higher end foundation and while this one is a little thinner, it is MUCH cheaper! It works well, buildable coverage, and smooth. I like a natural look for my makeup and not a caked on look, this foundation helps me achieve that!
A Must Have
Goes on smooth and adds a nice touch of color that matches my skin tone for an even complexion. Very happy with this product. Coverage is natural looking and lasts all day. Glides on and not to thin.
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